AMY (HENSLEY) SCHWARK

Marketing:

• Strategic and creative development and execution for B2B, B2C and federal government entities

• Omnichannel (email, direct mail, digital, social) demand generation, direct response and growth marketing / advertising campaign development and execution, including testing and optimization

• Brand building, product management, event planning

• Operational process and procedure implementation and documentation

Corporate Communications:

• Strategic communications development and execution for B2B, B2C and federal government entities

• Writing, managing and executing copy/content for marketing campaigns, annual reports, advertising, websites, intranets, social media, newsletters, blogs, training, thought leadership and more

• Management of public, media and investor relations, internal/human resources communications

Education:

• MS Management

• BA English

Certifications:

• PMP (project management)

• Prosci (change management)

• CAMP (marketing)

• Hubspot (digital marketing)

• Adobe (content creator)

Industry Focus:

• Financial Services

• Commercial and Residential Real Estate

• Military/Federal Government

• Retail